Shot Required	Style / Format	Audience Need / Purpose
Establishing shot of walking into the store	Wide, cinematic, natural light	Helps the audience feel as if they’re entering the story alongside the creator; sets the tone and context.
Interview with Satnam Bains	Talking head (medium-close) filmed in office setting	Introduces the main subject and builds credibility; gives the audience a face and voice to connect with.
Archival photos of the first store and trucking years	Still images with slow zoom or pan	Gives historical background and shows the brothers’ journey visually, helping the audience understand how far they’ve come.
Store exterior and signage	Wide panning shot	Establishes the setting and scale of the business; helps the audience recognize the store visually.
Customers shopping / employees stocking shelves	B-roll, handheld and candid	Immerses the audience in the everyday operations of the business; adds realism and energy to the story.
Close-up shots of produce, hands, and details	B-roll, macro or shallow depth of field	Highlights quality and care; visually reinforces the brothers’ commitment to freshness and excellence.
Employee testimonial	Talking head, short soundbite	Adds a human and relatable element; supports the main narrative through another voice.
Customer testimonial	Talking head or candid in-aisle shot	Strengthens authenticity and community connection; shows real customer satisfaction.
Family archival photos (e.g., dinner outside the store)	Still photos with fade transitions	Builds emotion and connection by showing the family’s unity and humble beginnings.
Storewide wide shot near cash registers	Wide, stationary	Gives visual context of the store’s atmosphere and activity; reinforces scale and success.
Cutaway of warehouse / delivery truck photo	Still image	Helps the audience visualize growth and operations beyond one location.
Closing shot with logo and store exterior	Wide, fade-out with music	Leaves the audience with a sense of accomplishment and closure; reinforces branding and message.

Introduction and Purpose

For my video project, I plan to create a 3–5 minute short documentary titled The Bains Family Immigrant Success Story. This video will build on the same themes presented in my print and audio stories — family, resilience, and community. The goal is to highlight how Satnam and Nirmal Bains, two brothers who immigrated from India in 1997, turned their first small store into a thriving business with multiple locations.

Through a combination of interviews, archival photos, and on location footage, this video will show not only the growth of their business, but also the hard work and family values that made it possible. The tone will be warm, authentic, and community focused, allowing viewers to feel connected to the story and inspired by the family’s success.

Establishing Shots

The video will begin with a wide establishing shot of walking into the store to symbolize the viewer entering the story. I’ll include additional wide shots of the store’s exterior, produce displays, and customers shopping to create a sense of space and atmosphere. These shots will set the tone and provide visual context before the interview begins.

A-Roll (Primary Interview Footage)

The main interview (A-roll) will feature Satnam Bains seated in his office or behind the store counter, speaking about his family’s journey — from immigrating to Canada, to opening their first store, to expanding into multiple locations. The camera will remain steady on a tripod in a medium-close framing to maintain focus and intimacy.

I will also capture short A-roll clips of an employee and a customer offering brief testimonials about their experiences working and shopping at the store. This will help add additional voices and perspectives to the story.

B-Roll (Supporting Visuals)

I plan to gather various B-roll clips to support and visually enhance the interview:

• Inside the store: Customers browsing, employees stocking shelves, and close-up shots of fresh produce and products.
  
• Archival photos: Historical images from the family’s first store, their early trucking work, and old family moments outside the shop.
  
• Store exterior and signage: Wide and panning shots to establish scale and identity.
  
• Community interaction: Customers checking out, employees assisting shoppers, and moments of conversation or laughter to show warmth and connection.

These B-roll visuals will be layered over key parts of Satnam’s narration to add movement, realism, and emotion.

Camera Angles and Composition

I will use a mix of wide, medium, and close up shots to maintain viewer engagement:

• Wide shots for context and setting (storefronts, aisles).
• Medium shots for interviews and natural conversation.
• Close-ups for emotional or detailed moments (hands, products, smiles).
  
   All filming will be done horizontally 

Chyrons

Chyrons will be added to identify speakers and locations. Examples include:

• Satnam Bains – Co-owner
• Old photo from grand opening day
• Customer name in interview
• Surrey Super Market logo

These text overlays will help the viewer and maintain clarity throughout the video.

Sound and Music

The video will include consistent background music to maintain flow and tone, using a Creative Commons track (Main Title – Inspiring Inspirational Music from Pixabay). The music will be louder during the introduction and conclusion, and softer during interviews.

I will also capture natural ambient sound inside the store, such as carts moving, customers talking, and the cash register ringing. These sounds will help create an immersive, realistic atmosphere and will be balanced carefully with dialogue.

Storytelling and Audience

The story will follow the inverted pyramid structure, beginning with who and what, then moving into details of how the business grew, the challenges they faced, and how family and community support shaped their success.

The audience for this story is the local community and anyone interested in small business, entrepreneurship, or immigrant success stories. My goal is for the video to feel genuine and inspiring — something that both informs and emotionally connects with the viewer.

Closing Sequence

The video will conclude with a reflection from Satnam about continuing to work hard and how the next generation of the family is becoming involved. I plan to fade out with a wide shot of the store and the logo appearing on screen. The background music will rise slightly in volume and fade out slowly, creating a hopeful, polished ending.

Overall Plan

This video will rely on clear visuals, natural audio, and strong storytelling to bring the Bains brothers’ journey to life. By combining interviews, photos, and real store footage, I will create an engaging narrative that ties together the themes of resilience, family, and community already established throughout my multimedia project.

The goal of this audio segment is to give listeners a vivid sense of the Bains family’s business — its sounds, energy, and community atmosphere. The main focus will be an interview with Satnam Bains, who shares how he and his brother started their first store after arriving in Canada with one suitcase and a dream. His voice captures the emotion and pride behind their journey. Supporting voices from a customer will add warmth and realism, showing how the family’s hard work continues to impact others. Background store sounds — carts moving, doors opening, and customers chatting — will create a lively and authentic soundscape. A brief voice over will introduce and close the piece, guiding listeners through the story.

Element	Where will you gather this audio?	What does this element doin your story?
Interview with Satnam Bains (Primary)	Extracted from recorded video footage inside the store	Provides the main narrative and emotional core; gives firsthand perspective and authenticity.
Employee & Customer Voices (Secondary)	Recorded inside the store during regular hours	Adds human connection, realism, and diversity of perspective.
Ambient Store Sounds (Natural Sound)	Captured in-store, carts rolling, cash register beeps, customers talking	Builds immersion and atmosphere; helps transport the listener into the space.
Voice-over (Narration)	Recorded in a quiet room at home	Introduces the piece, transitions and wraps up the story with reflection.
Background Music (Creative Commons)	Sourced from Pixabay Music	Creates tone and flow; supports mood without overpowering dialogue.

Photo #	Subject	Notes on Composition	Placement on Website
Photo 1	Header image – wide range photo of store	Horizontal, wide-angle shot taken in natural daylight. Capture store name/thank you sign and products. Keep horizon straight and colors bright.	Header banner image at the top of the story page.
Photo 2	Portrait of Satnam or Nirmal inside their store	Medium shot with him centered and shelves behind. Use warm indoor lighting; slight blur of background to draw focus on faces.	Below the “Building a Business from Scratch” section of the print story.
Photo 3	Warehouse activity – staff stocking shelves or using a forklift	Action shot with rule-of-thirds framing. Capture depth and movement. Keep lighting even and avoid clutter.	Beside the “Growth and Expansion” section.
Photo 4	Customer shopping	Medium or wide shot showing customers browsing aisles. Keep natural lighting and capture real activity, no need for posed interaction.	Within the “Community at the Heart of Success” section.
Photo 5	Employees smiling and helping a customer	Medium shot showing both employees and the customer interacting naturally. Warm lighting to capture friendliness and atmosphere; slight depth-of-field blur to keep focus on faces	Near the conclusion of the story or on the Community section of the site.